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Cambridge, MA, United States

Friday, July 13, 2012

IISc Digital Logo After Seven Years

It's been seven years since the first release of digital/vector logo of Indian Institute of Science. It now appears on the main site and hundreds of other places, both online and in print. Making this 3D (and 2D vector) model of the logo was a personal project and it is more than pleasing to see how it gradually entered the main stream, replacing the antique version of the logo.

In 2005, I took a series of photographs of the cast iron emblem of the logo in front of the main building. Using these photographs as a reference, I created the 3D model in 3DS Max over a period of two and a half months.

Disclaimer: Modeling the logo was my personal project and no organization or institution paid or asked for my services. I own the copyright for this version of the 3D model and the 2D vector graphic. I expect credits when used.

This 3D logo is similar to the original antique logo and also to the physical emblem found at several places on campus, BUT it is not the same. In order for it to be in the 3D form, the logo had to be inherently different from the prior versions. Moreover, a number of design choices had to be made during the development, for example: symmetry, proportion, size of the individual elements like the leaf, garland, lamp post, curvatures, the cloth ties, and title ribbon, the size of the font.. etc etc. Because of these design choices, the final result is what it is.

July 13, 2012. Logo is used on the main site: www.iisc.ernet.in


3D Model Released to Public on Sept. 2005, on TurboSquid.com:


Vector Version (PDF, AI)


Usage as of July 2010.

Manohar Srikanth